CCRM

Where to Begin

Associate Director of Production

I led a dynamic team in executing CCRM's impactful "Where To Begin" fertility campaign, which aimed to amplify the voices of individuals navigating fertility challenges. By harnessing User-Generated Content (UGC) from social platforms, we connected with authentic stories that resonated deeply with CCRM’s services, securing consent from content creators to incorporate their powerful narratives. This strategic integration, coupled with fresh doctor-patient footage and updated visuals, successfully highlighted CCRM’s comprehensive fertility offerings and established the brand as the starting point for those embarking on their fertility journeys.

Our team's efforts drove impressive results, including a 30% surge in impressions and an 83% increase in clicks within just 90 days. The campaign also contributed to a 7.6% year-over-year growth in new scheduled patients. Despite challenges, such as TikTok's fertility-ad restrictions, our agile approach—including A/B testing and ongoing content optimization—ensured that CCRM’s message continued to resonate and adapt. The campaign’s success has not only positioned CCRM as a trusted name in fertility care but also set the stage for the exciting launch of "Where To Begin 2.0," further reinforcing its impact in driving engagement and growth.