Smirnoff

Garnish & Go

Senior Producer

Smirnoff tasked AnalogFolk with finding a fun way to create a suite of unique social recipe content meant for a global audience around their highest priority serves. 

Our strategy and trend scrubbing led us to the insight that the global audience sees the occasion as an ingredient, so we found ways to lean into enticing moments using a surprise boomerang type effect. 

After meeting with several directors, we headed to Brazil to shoot with Camila Cornelsen and Stept Studios. The end result is a series for 7 different serves and occasions.