Truth

Everything Sucks Right Now - Mini Series

Associate Director of Production

For Truth's campaign to raise awareness about the dangers of vaping among Gen Z, we created the concept "Everything Sucks Right Now." Partnering with three comedic influencers, we developed four mini-series featuring pranks and facts to highlight the issue. Recognizing that quitting vaping can be stressful, we set up a hotline for users to vent their frustrations, incorporating the best responses into the show for a relatable touch.