Smirnoff.com

Site Redesign

Senior Producer

Smirnoff was in desperate need of a site redesign at a global level and brought AnalogFolk on board to handle. We created a complete new set of wireframes and design structure to optimize the consumer experience. Additionally, we turned Smirnoff.com into a global platform that markets could leverage and customize locally.

Once we finalized the new design system, Smirnoff realized they didn’t have any content that matched this new global look and feel, so we headed to Canada for a 9 day shoot with Les Garcon at L’Eloi.  The results of the redesign and content capture can be seen at Smirnoff.com.