Amazon

Peculiar Pairings

Senior Producer

Amazon needed a social team that could move as fast as this in-house creatives, while still delivering on their mission of making “Every day better” for customers. 

AnalogFolk was up for the challenge. We created and worked within jan accelerated editorial model that combined social-first ideation, in-house production, creator teams, and partner activations to develop 50+ pieces of high-visibility social creative for the Amazon social handle per quarter.

For the Peculiar Pairings series, we wanted to show viewers how consumers are combining two Amazon products to form a completely different function.