Nissan

Snow Globe- 2019 Altima

Senior Producer

To launch the All-New 2019 Nissan Altima we wanted to showcase it’s newest feature- Intelligent All Wheel Drive. We built a life size, immersive Snow Globe in the heart of the Financial District. This event included visual and sound effects, influencers, 180 degree photo op and in-car consumer experiences. Over the course of four days, this event attracted close to 4500 visitors.