Amazon

_______ in a Box

Senior Managing Producer

Amazon needed a social team that could move as fast as this in-house creatives, while still delivering on their mission of making “Every day better” for customers. 

AnalogFolk was up for the challenge. We created and worked within jan accelerated editorial model that combined social-first ideation, in-house production, creator teams, and partner activations to develop 50+ pieces of high-visibility social creative for the Amazon social handle per quarter

For this series- we worked with contracted four influencers all with niche talents and loyal followers and sent them a surprise package! In these boxes there was a new skill for them to use. They documented their journey over the course of a week and shared on their social handles.